Technologies to target specific audiences:

Facebook is 1 of most popular social networking site in the world; people share they thoughts, pictures and videos with each other and can keep in contact with long lost friends. The main features facebook have for advertising is;
• Joining groups
• Becoming fans of actor/films etc.
• Advertising on the side of facebook i.e. trailers
• What they think about films good or bad

Online shopping: links and adverts that suggest what other items you may want to buy persuade you to look at more film products that may be a particular genre. one example of this is the asda website it displays images of clothing,food and other items(electrical etc.) these images promot spiecif items for teh time of year eg christmas ideas. if you've ordered a certain food product it will provide other food and ideas on hwo to prepare your food.

Social networking: information on profile give indications to what you are interested in which allows sites to promote and advertise what you like ion your homepage and profile. Viral marketing could also happen on social networking sites and people can send links to each other increasing new films popularity.
Fopr example on facebook you can have a variety of options such as groups and fan clubs that send you notifications and news updates whne new events occur in a particular group e.g if you joined the group 'warner brothers' you will recieve notifications on what warner brothers are up to.its easier to connect with people through you likes and dislikes.

Billboards: target a wide audience because they presented everywhere around local areas. You can’t miss them because they are hugely displayed and in your face. for example billboards are usually placed along main roads/streets where many people will drive by and see them,attracting a wider audience, they are also a passave form of advertisment meaning you arent required to receive the advertisment of information yourself.

Text messaging and phones: companies send you message with new film releases and offers such as orange Wednesdays which offer a cheaper deal. This advertises a new film release as well as increasing a network popularity, for example orange offer orange wednesday with cinemas which give you 2 tickets fro the price of one, they also send text messages telling you when new films are out and what you can receieve from this offer.

Email: Companies’ can email you telling you of new offers if you subscribe, or become a member. You receive constant information on new releases. many people receieve spam emials from companies telling them of new offers and items that are on sale, for example when you register to a site you have to give in your email so the site can contact you to veriify your account and to make sure the can contact you in the future with new offers or queries.

Blue ray DVDs: the increase in picture of quality persuades you to buy the same DVD but on blue ray. A good marketing method is when a dvd is sold of a certain movie and the blue ray si then released in better quailty people feel forced to buy the same dvd but in blue ray in order to get the better quality film.

Blogs and podcasts: published critics- the audiences are free to give their opinion and review the films they’ve watched controlling the increase/decrease of films popularity. For example they have advertisements on the side of the pages and podacssts have links to other podcasts.

Tv Drama - generic conventions

I have chosen to review a scene from Benidorm, i will be analysing the first minute of the scene.


Characters: Madge - Mouthy, funny, quite naughty character who seems to have a strong opinion on people.

Other lady- seems quite rude but she has reason to because Madge has just insulted her.

Stories:

Benidorm is set in a holiday resort where a family stays but there is always some corruption that occurs. This is mostly in an outside location which is around the swimming pool, which uses outside effects of natural daylight.

Camerawork:

This particular clip has lots of different sorts of shots, these are shot/reverse shots to show interaction between characters, over the shoulder shots to show the characters talking to one and other, mid-shots of the characters faces and close ups to show the characters emotions. Dialogue is also used in this clip. The editing in this scene is very precis and uses matchon action, also it sticks to the 180 degree rule.

Music:

The music used for this clip creates more tension between the characters and suspense, the music used for this certain clip in Benidorm really relates to the Spain theme and also because these lady's are arguing it sound like it a battle going on like in bull fighting they use similar music. Icons in the music symbolises the genre. Using different music can give a different interpretation of what is happening.

UK film council


We work to make non-mainstream films more accessible in three ways:
• Improving access – our Digital Screen Network is made up of 240 digital screens across the UK that now show non-mainstream regularly.
• Raising awareness – Our Prints and Advertising Fund provides £4 million every year to help British distributors promote non-mainstream films.
• Increasing the UK's leading websites for film fans looking to watch, buy, download or rent great films..


Mainstream cinemas: available to general public usually ties in with coporate or commerical entities.

Independant: produced mainly outside of a major film studio. most mass markerted films are low budget.

Sexuality Stereotypes2

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Distribution

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Merchandising

Product Placement: is where brand names and merchandise are used in a film or advertising to present the product or promote an upcoming film.
Synergy:in general, may be defined as two or more agents working together to produce a result not obtainable by any of the agents independently.
The boat that rocked used many advertising strategies for example: move trailers, posters,and product placement.
The boat that rocked has a wide well known cast with different types of comedians widening the target audience, actors such as:bill nighy,phill hoffman,rys ifans, and nick frost.The usa released trailers of a narrator saying: in 1966 the British government banned rock 'n' roll on the radio. Until one American deejay and a band of renegades launched a radio station on the high seas and raided the air waves."
An important marketing factor for the film is that its based ona true sotry therefore envolves real life events and a historic background.

An example is James bond because this film teamed up with sony to advertise sony products and promote the new james bond film, sony merchandise features in the film and danial graig the present james bond features in an advertisment for sony. this promotes both the film and the product. James bond popularity is so great because it was preivously a book in 1953 by ian flemming and is the longest running character and the most successful.

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Distribution and marketing

Define: above and below the line: •Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organizational business and marketing communications, are advertising.•In film, those costs that occur before filming, this includes salaries of the talend and creative team (director, producer, screenwriter).
The marketing strategies for the film 2012 were: trailers,viral marketing website, campaign,broadcast over commercial television, and podcasts.
The budget for the film was $200 million.
The marketing strategies for the film 'men at stare goats' are: posters,television advertising and the fact that it was already a book gives it publicity.
The budget for the film was $25 Million and grossed $13,309,000.
The marketing strategies for bunny and the bull are: Trailers,reviews,youtube clips, and posters.
In 1994 when the film 'four weddings and a funeral' was released, there weren't as many marketing strategies available as there are today for example below the line stategies such as youtube, podcasts,and internet based links weren't around in 1994. The film would of used stratagies such as: posters,television advertising, viral marketing and tv and radio.The use of merchandising is a fairly new idea.

Shane Meadows in 'This is England'

How does the budget of a film institution affect the production practises used to appeal to the target audience?

Shane meadows usually works on a low budget therefore he is forced to improvise features such as: special effects,location,actors and camera angles.

The budget would affect the production practises by whether or not it is popular and would appeal to a large variety of audiences. Even if a film had the best stars and lots of money to be spent on film it doesn't guarantee that the film will be successful. The actors used in this is england weren't very well established however this isn't necessarily a bad thing because(that with the lack of camera angles)creates social realism and makes the audience feel that they are veiwing and are involved in a real life situation which couldnt be achieved with well known actors or a variety of camera angles. Also 'This is England' recieved funds from the national lottery to help out with making the film, and Shane Meadows used clips from other things rather than filming it himself at the of This is England. This is England had an old setting just like Dead man's shoes which is set in the 1980's whereas Hot Fuzz is set in a more modern era. To save money Shane Meadows used natural light instead of using effects from lighting and other things. The bigger budget that you have for production practises the more you can use in a film, for example bigger actors which would attract a larger audience. Hot Fuss uses famous actors and more effects because it had a bigger budget, therefore they could spend more on making the film better. In dead man's shoes and This is England they improvise on the script which crates realism whereas in Hot Fuzz they stick to the specific script. By other actors being in othert filsm such as Hot Fuss it would attract more audiences that have watched those actors before to watch another film with them in. Hot Fuzz also had a purpose built set because they had a bigger budget whereas dead man's shoes and this is england used pre-fabricated set.

Shane Meadows on 'This is England'

From what Shane said in the clip i learnt that he makes films of a low budget because if you used the most amazing actors and spent lots of money on the film it not always going to be successful. He made films that wern't about the ators but about the story. Also he made films of social realism, therefore he was trying to re-create reality. His biggest challenge for this is engalnd was creating a 1980's film for not alot of money. He brought 1980's cars off of ebay to save money rather than hiring them.

Working Title and Warp films

1. Who is working title?
Working title films is a British production company founded in 1983 whose parent companies include: BBC films and universal studies.
Who are Warp films?
A film company that creates short films, they have 16 staff and are supported by the national endowment for science technology and arts.
2. How does the ownership of the company affect the budgets for film?
By owning the film company you have total control over how the budget is spent and therefore can dictate what percentage of the budget goes where i.e. Mechandising,advertising,distribution,production costs, staffing levels.
If you don’t have complete control of the film company you are at the mercy of major share holders who can override the budgets and dictate costs that may not be your priority.
3.Warp films have produced: My Wrongs #8245–8249 & 117 (Dir: Chris Morris - 2003)
Dead Man's Shoes (Dir: Shane Meadows - 2004)
Rubber Johnny (Dir: Chris Cunningham - 2005)
Scummy Man (Arctic Monkeys short film/music video)
This Is England (Dir: Shane Meadows - 2006)
"Grow Your Own"(Dir: Richard Laxton - 2007)
Dog Altogether
All Tomorrow's Parties (Dir: Jonathan Caouette & All Tomorrow's People]] - 2009)
Working title films have been responsible for producing many films including: about a boy,atonment.billy elliott,brdget jones, to name a few that have proved popular and successful.
4. choose one from each list and compare the budgets for these films and how much they made.

Warp films: the film ‘this is England’ had a budget of £1,500,000 and it grossed $8,069,240.
Working title films ‘about a boy’ had a budget of £20,000,000 and it grossed US$130,549,455.
The film about a boy was already a well established book on the bestsellers list and therefore already had an advertising advantage that coupled with the actors starring in the film added extra publicity. Hugh grant, who plays the main character, was already a popular actor when it was released. Film reviews are also an important factor dictating the success or failure of films.

5. The movie Jaws had a budget of $7 million and grossed $470, 653, 000,it also exceeded $100,000.000 in tickets sales. Factors that made Jaws such a success were: the director, Steven Spielberg who wasn’t very well known when this movie was created but proved his talent as a director and received many awards and good receptions from critics.

6. Where do working title and warp films get their funding from?
Working title receives funding from BBC films and universal studies depending on which project.
Warp films receive their funding from NESTA –the national endowment for science technology and arts which is a British company established by the government in 1998 to maximise the uks potential in creativity.

Premilminary magazine and film sktech and storyboard

This is the story baord for our preliminary film, which is a person walking through a door and sitting with their friend.































This is the preliminary sketch for our magazine that is centred around lutterworth college.

Preliminary Magazine and Film

The magazine has the fllowing conventions: the mast head which is the title and it's blue,. The strapline which in this magazine is the yellow circle reading 'new fab food menu' which would make people want to read it more to find out what is on offer in the canteen. The mid-shot which is the picture of the students looking at their exam results. The magazine breaks the conventions of three font colour scheme because there are four colours and having only three didn't work with our idea and we wanted the strapline to stand out more in a yellow circle. The magazine also has text on it to give brief information about what is inside. There are four layers on the magazine, they are : the background colour, the title, the image, and finally the text and yellow circle.

Eastenders-Film evaluation

1.The scene in eastenders is typical of a tv soap because its set in the same places every time such as the pub, market, houses etc
2. The camera angles used are:Starts off with a zoom in of the phone ringing, it then zooms out to peggy answering the phone, then into a two shot of peggy and phil. wide shot of the room with characters sleeping,zoom in,over shoulder,reverse zoom, mid shot.
3.our recreation was quite accurate because we tried to copy as many camera angles as possible, also we made it clear which scenes we were shooting because we copied the dialogue and camera angles.
4.failings: we didnt change rooms for different scenes, we made use of one room but were still able to make it obvious which scenes we were shooting.
successful: got the correct camera angles and shots.
5.we learnt that the mise en scene is the setting and everything involved in that setting, for example: props,characters,colours,places etc.
6.we didnt use any lighting as we didnt think we were required to.
7.continuity is very importance so that the shots flow and match. we found making it flow difficult at some times .
8.we need to work on editing because we could of made our film much better by focusing more on the continuity of the shots.
9.im not sure which im more confident using because i liked filming, on the other hand i enjoyed annotating the magazines.

Magazine Evaluation

1. The magazine has the following conventions: the mast head whcih is teh title. the title is in pink, slogan which is-Britains n01 womans magazine which is above the title, The strapline for example this magazine offers free stickers inside to get people to want to purchase it more,mide shot- this is the picture of victoria beckham, The use of three fonts with the colour scheme pink.purple and white. The magazine also has text giving brief info on whats involved in the magazine.There are four layers: the background colour, the image,the title and text and the final layer is the price tag which is in a yellow circle.
2. The magazine breaks the convention of three colours as it uses yellow to show its price.