Merchandising

Product Placement: is where brand names and merchandise are used in a film or advertising to present the product or promote an upcoming film.
Synergy:in general, may be defined as two or more agents working together to produce a result not obtainable by any of the agents independently.
The boat that rocked used many advertising strategies for example: move trailers, posters,and product placement.
The boat that rocked has a wide well known cast with different types of comedians widening the target audience, actors such as:bill nighy,phill hoffman,rys ifans, and nick frost.The usa released trailers of a narrator saying: in 1966 the British government banned rock 'n' roll on the radio. Until one American deejay and a band of renegades launched a radio station on the high seas and raided the air waves."
An important marketing factor for the film is that its based ona true sotry therefore envolves real life events and a historic background.

An example is James bond because this film teamed up with sony to advertise sony products and promote the new james bond film, sony merchandise features in the film and danial graig the present james bond features in an advertisment for sony. this promotes both the film and the product. James bond popularity is so great because it was preivously a book in 1953 by ian flemming and is the longest running character and the most successful.