UK film council


We work to make non-mainstream films more accessible in three ways:
• Improving access – our Digital Screen Network is made up of 240 digital screens across the UK that now show non-mainstream regularly.
• Raising awareness – Our Prints and Advertising Fund provides £4 million every year to help British distributors promote non-mainstream films.
• Increasing the UK's leading websites for film fans looking to watch, buy, download or rent great films..


Mainstream cinemas: available to general public usually ties in with coporate or commerical entities.

Independant: produced mainly outside of a major film studio. most mass markerted films are low budget.

Sexuality Stereotypes2

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Higher,lowermiddle and class stereo type

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Physical Ability2

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Ethnicity Powerpiont

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Stereotypes Age

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Regional Identity presentation

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Gender

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Distribution

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Merchandising

Product Placement: is where brand names and merchandise are used in a film or advertising to present the product or promote an upcoming film.
Synergy:in general, may be defined as two or more agents working together to produce a result not obtainable by any of the agents independently.
The boat that rocked used many advertising strategies for example: move trailers, posters,and product placement.
The boat that rocked has a wide well known cast with different types of comedians widening the target audience, actors such as:bill nighy,phill hoffman,rys ifans, and nick frost.The usa released trailers of a narrator saying: in 1966 the British government banned rock 'n' roll on the radio. Until one American deejay and a band of renegades launched a radio station on the high seas and raided the air waves."
An important marketing factor for the film is that its based ona true sotry therefore envolves real life events and a historic background.

An example is James bond because this film teamed up with sony to advertise sony products and promote the new james bond film, sony merchandise features in the film and danial graig the present james bond features in an advertisment for sony. this promotes both the film and the product. James bond popularity is so great because it was preivously a book in 1953 by ian flemming and is the longest running character and the most successful.

forms and direction of gaze

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Distribution and marketing

Define: above and below the line: •Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organizational business and marketing communications, are advertising.•In film, those costs that occur before filming, this includes salaries of the talend and creative team (director, producer, screenwriter).
The marketing strategies for the film 2012 were: trailers,viral marketing website, campaign,broadcast over commercial television, and podcasts.
The budget for the film was $200 million.
The marketing strategies for the film 'men at stare goats' are: posters,television advertising and the fact that it was already a book gives it publicity.
The budget for the film was $25 Million and grossed $13,309,000.
The marketing strategies for bunny and the bull are: Trailers,reviews,youtube clips, and posters.
In 1994 when the film 'four weddings and a funeral' was released, there weren't as many marketing strategies available as there are today for example below the line stategies such as youtube, podcasts,and internet based links weren't around in 1994. The film would of used stratagies such as: posters,television advertising, viral marketing and tv and radio.The use of merchandising is a fairly new idea.

Shane Meadows in 'This is England'

How does the budget of a film institution affect the production practises used to appeal to the target audience?

Shane meadows usually works on a low budget therefore he is forced to improvise features such as: special effects,location,actors and camera angles.

The budget would affect the production practises by whether or not it is popular and would appeal to a large variety of audiences. Even if a film had the best stars and lots of money to be spent on film it doesn't guarantee that the film will be successful. The actors used in this is england weren't very well established however this isn't necessarily a bad thing because(that with the lack of camera angles)creates social realism and makes the audience feel that they are veiwing and are involved in a real life situation which couldnt be achieved with well known actors or a variety of camera angles. Also 'This is England' recieved funds from the national lottery to help out with making the film, and Shane Meadows used clips from other things rather than filming it himself at the of This is England. This is England had an old setting just like Dead man's shoes which is set in the 1980's whereas Hot Fuzz is set in a more modern era. To save money Shane Meadows used natural light instead of using effects from lighting and other things. The bigger budget that you have for production practises the more you can use in a film, for example bigger actors which would attract a larger audience. Hot Fuss uses famous actors and more effects because it had a bigger budget, therefore they could spend more on making the film better. In dead man's shoes and This is England they improvise on the script which crates realism whereas in Hot Fuzz they stick to the specific script. By other actors being in othert filsm such as Hot Fuss it would attract more audiences that have watched those actors before to watch another film with them in. Hot Fuzz also had a purpose built set because they had a bigger budget whereas dead man's shoes and this is england used pre-fabricated set.